Professional services firms could earn a lot more revenue from their marketing and sales efforts if they did one simple thing: measure them effectively. But most firms don't, or shrug it off saying they don't know how, or give up when they face obstacles.
In this webinar, business development expert Larry Bodine will share with you best practices to measure your marketing effectiveness along with data on which initiatives show the best ROI and which initiatives, as Bodine says, "marketers should dump, and fast."
At this webinar you will learn how to:
- Start your own ROI measurement programs
- Choose marketing initiatives that work
- Avoid marketing initiatives that generate a low ROI
- Use the three marketing metrics that matter most
Plus, Bodine will identify what obstacles you can expect and guide you through them with specific measurement tactics that will make your firm thrive.
All of these points are illustrated with actual case histories and research. The case studies look at individual firms from law, accounting, consulting and construction and the research is pulled from Increasing Marketing Effectiveness at Professional Firms, which surveyed 377 marketers in 12+ professions. This material allows Bodine to show what works in the workplace and to give practical advice that doesn't come from an ivory tower.
About the Presenter
Larry Bodine, Esq., is a business development advisor who has helped law firms generate millions of dollars in revenue and obtain new business by:
- Training lawyers at firm retreats
- Coaching lawyers to develop their personal marketing plans
- Composing law firm business development strategies
He advises and gives personal service to firms large and small, from a 3,000 lawyer global law firm to a 30-lawyer trial boutique.
In operation since 2000, he takes a common-sense, nuts-and-bolts, practical approach to business development, and concentrates on techniques that really work to bring in new business.
Larry has also served as an expert witness in litigation involving the Web and Internet. He operates the LawMarketing Portal, and the LawMarketing Listserv.
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Presenter: Larry Bodine
This webinar was broadcast on February 19, 2008
Duration: 90 minutes, including a 30-minute question and answer session
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