Every business leader knows that he or she needs new business to sustain and grow a firm. But how do you do it? Many firms lean on their "rainmakers" - that is, professionals who bring sufficient work into a firm to leave their colleagues in awe.
In this RainToday.com webinar, business development expert Ford Harding leads a presentation on what is required of individuals to develop business at a professional services firm.
Drawing on his best selling book, Rain Making: Attract New Clients No Matter What Your Field, this discussion will hit on three key messages:
- Anyone can be a rainmaker: You don't have to fit a specific personality type to succeed. Specifically, you don't have to be highly extroverted. This message helps many professionals deal with the concern that they aren't "the selling type."
- There are fundamental principles for becoming a successful rainmaker: This part provides guidance on things participants can do to get started.
- Rain making is based far more on helping other people in a professional way than on hard selling: Knowing this reduces one major barrier to getting started.
Content draws on proprietary data from interviews with over 100 rainmakers and with people who know the rainmakers well. There will be exercises for attendees to illustrate the presentation's points.
About the Presenter
Ford Harding is president of Harding & Company, a firm which helps professionals win new clients. Mr. Harding has trained professionals in fifteen countries on how to sell and market.
Prior to starting his own company, Mr. Harding spent fifteen years with a consulting firm. He also served as the Director of Marketing at an architectural firm.
Mr. Harding is the author of Rain Making: Attract New Clients No Matter What Your Field, (2nd Edition, with 40% new content, Adams Media Corporation, 2008) and Creating Rainmakers (Wiley, 2006).
2 Ways to Access this Webinar
Become a RainToday.com Member ›
Attend all live RainToday.com webinars and access all webinar recordings for only $299. Already a member? Sign in and click "View Now" below.
Access this Webinar Only ›
Add this webinar to your cart below. Upon checkout a link to watch this recording will be sent to you.
Presenter: Ford Harding
This webinar was broadcast on March 13, 2008
Duration: 90 minutes, including a 30-minute question and answer session
To view this recorded webinar, you must have the Flash Player on your machine. Click here for more information and to test your machine.
This recording begins just after the introduction ended and as John asks Ford the first question of the interview. Please know all content is still clearly presented. We appreciate your understanding.
100% Money Back Guarantee: If you are not satisfied with the content in this recorded webinar, simply contact us and we will give you a 100% refund.