Relationships are both more important and harder to build than ever. Spurred by a large and growing literature on the importance of networking, we are encouraged to mail hundreds of holiday cards, "work the room" wherever we are, and hand out business cards by the fistful.
For many professionals, however, this approach is both daunting and impractical. Based on extensive research and work with professionals in a variety of service businesses, it is clear that a very small number of professional connections have an enormous impact on one's career and on an organization as a whole.
These key individuals make important introductions for you, provide counsel, bring in new business, and more. This fact raises important questions: In a time-constrained world, which relationships should you focus on? How do you cultivate them? And when there is no business at hand, how do you stay in touch in meaningful ways?
This webinar answers these questions and will leave you with a clear plan for how to develop the critical few relationships you need for professional and business success.
Specifically, you will learn to:
- Articulate the essential elements of a personal brand, which is the starting point for building your "Relationship Capital."
- Identify 15-20 "Relationship Hubs" – which every successful professional needs – in 6 principal categories: Clients, Potential Clients, Catalysts, Counselors, Collaborators, and Colleagues.
- Map your Relationship Hubs, based on two key relationship dimensions, into four types: Potentials, Connectors, Loyalists, and Multipliers.
- Develop strategies and action plans to deepen each of your Hubs.
- Implement "staying in touch" strategies based on 4 ways of adding value to each of your key relationships.
This webinar is based on a proprietary Relationship Capital framework developed by Andrew Sobel, author of the business bestsellers Clients for Life and Making Rain. This research-based approach to relationship building has been successfully adopted by thousands of senior professionals at leading services firms around the world.
About the Presenter
Andrew Sobel is a leading authority on the skills and strategies required to build enduring client loyalty. He is the author of Clients for Life and Making Rain, as well as over 75 articles on the ingredients of long-term client relationships.
Before founding his own consulting firm in 1995, Andrew was a Senior Vice President and Country Manager for Gemini Consulting (now Cap Gemini Ernst & Young), where he worked for 15 years. His clients have included many of the world's leading professional services firms and financial services institutions.
Andrew is also the founder and Executive Director of the Client Leadership Forum, a best-practices research consortium of major services firms.
2 Ways to Access this Webinar
Become a RainToday.com Member ›
Attend all live RainToday.com webinars and access all webinar recordings for only $299. Already a member? Sign in and click "View Now" below.
Access this Webinar Only ›
Add this webinar to your cart below. Upon checkout a link to watch this recording will be sent to you.
Presenter: Andrew Sobel
This webinar was broadcast on June 26, 2008
Duration: 90 minutes, including a 30-minute question and answer session
To view this recorded webinar, you must have the Flash Player on your machine. Click here for more information and to test your machine.
100% Money Back Guarantee: If you are not satisfied with the content in this recorded webinar, simply contact us and we will give you a 100% refund.