Many professional services firms have a burning desire to somehow leverage the power of Web 2.0 and Social Media to grow their own business. They see others blogging, connecting in social networks, and launching podcasts and online videos, and wonder, "How do I get a piece of this social media action and how will it grow my business?"
There are several sound strategies marketers can use. In this RainToday.com webinar, online marketing expert Dana VanDen Heuvel will provide you with ideas, examples, and a plan of action for immediately putting these technologies to work to attract new clients.
You Will Learn:
In this RainToday.com webinar with Dana VanDen Heuval, online marketing expert, he will cover:
- What Social Media and Web 2.0 is and how it came to be
- How various tactics - blogging, social networking, social bookmarks, and online media - can help you market your firm
- Examples of how other firms have grown their businesses with Social Media and Web 2.0
- How to plan a Social Media Strategy and Web 2.0 marekting strategy that works best for you
About the Presenter
Dana VanDen Heuvel is a consultant, author, professional speaker focused on using his energy and forward thinking to collaborate with B2B organizations and create cost-effective breakthrough digital marketing strategies that engage customers and increase sales.
Dana most recently served as a contracted Chief Operations & Sales Officer with Perfect Patients Pty Ltd, a provider of websites and web services for chiropractors. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing solutions provider helping advertisers produce successful integrated RSS marketing campaigns.
Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Prior to Pheedo, Dana founded BlogSavant, one of the nation’s first weblog marketing consultancies. Dana has also previously held roles in Internet marketing, salesforce automation and sales operations.
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Presenter: Dana VanDen Heuval
This webinar was broadcast on September 9, 2008.
Duration: 90 minutes, including a 30-minute question and answer session.
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Webinar Resources
Members can click here to download a PDF of the webinar slides and to view the other webinar resources.