Build Up Your Brand in a Downturn

With the following three items, not only do firms get more leads and close more deals, they also receive higher fees and prices than other firms in their space. They've hit the brand and differentiation jackpot:

1. They actually deliver superior value to clients amid the sea of firms that simply say they deliver superior value (and they know what that value actually is)
   
   
2. They can communicate their value in a way that makes them distinct from other firms and competing services
   
   
3. All of their buyers, influencers, and referral sources in their target markets think of them as the leader in delivering their particular service and value

Watch this webinar featuring Mike Schultz, president of Wellesley Hills Group, publisher of RainToday, and author of the forthcoming book, Professional Services Marketing (Wiley, 2009), as he shares the keys to differentiating your firm and building your brand reputation in a downturn.

You will learn:

• What you really need to know to differentiate your firm
  
  
• How to approach service firm branding in a way that helps you generates leads, close more business, and receive higher fees
  
  
• The key components of building a strong value proposition that you can use
  throughout your marketing and messaging
  
  
• How to leverage your strong brand and differentiation to grow your revenue and profit even in a downturn
  
  
• How to avoid the common brand and differentiation mistakes services firms make