The most common way clients find a new firm is by asking for a referral from the people they know. Meet more people, form more relationships, and build a bigger network - and more people will refer your company when asked "Who is good?"
The question is: Are you trying to "get referrals," or "become more referable"?
Watch this 90-minute, RainToday webinar with Scott Ginsberg, author of Stick Yourself Out There: Get Them to Come to You, as he shares practical strategies for getting noticed, getting remembered, and getting business.
Listen to Scott Ginsberg share some keys to becoming more referable in this audio preview of the webinar.
Specifically you will learn seven ways to become more referable:
- Pre-Networking Prep: Five things to do before you even get to the event
- Initiating Conversations: Pinpoint why people can't start them and how they can easily begin
- Networking Introductions: Learn how to capture curiosity and engage instantly
- Asking the Right Questions: How to get passion involved and transition from "How are you?" to "Who are you?"
- Becoming Unforgettable: Position your unique way of doing
- Following Up with Value: Continue the conversation with substance
- Keeping Your Relationships Alive: Create mutually valuable relationships with your network
About the Presenter
As one of the youngest members of the National Speakers Association, Scott Ginsberg gives presentations to tens of thousands of people each year as "The Authority on Approachability." He's shared the stage with bestselling authors/speakers such as Jeffrey Gitomer, Jim Collins, and Fred Reichheld. Verizon Wireless, Boeing, Prudential Financial, Word of Mouth Marketing Association and other organizations have successfully implemented his programs.
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Presenter: Scott Ginsberg
This webinar was broadcast on April 28, 2009.
Duration: 90 minutes, including a 30 minute question and answer session.
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