Great relationships are made, not born. When you have developed a Trusted Client Partnership, you've got a seat at the table. You're treated as an advisor, not a vendor. Fee pressure abates. If the client issues an RFP, you've probably already influenced its design. Your relationship is deep, broad, and may endure for years.
How do you build more of these flagship client relationships?
Listen to Andrew share some key insights in an audio preview of this webinar.
In this webinar, best-selling relationship authority Andrew Sobel will present a series of research-based strategies for moving from vendor to trusted partner. Using examples and research from his new book,
All for One, which draws best practices from a variety of leading professional services firms, he will discuss:
- How to move from agenda reacting to agenda setting and earn a seat at the table
- How to connect with and build relationships with C-level executives
- Five growth pathways that will help you grow and expand your existing client relationships
- Ways to add multiple layers of value with clients and to increase their perception of the value you are adding in the relationship.
- How you can create a more differentiated client experience that makes clients feel that working with you really is different
About the Presenter
Andrew Sobel is a leading authority on client relationships and the skills and strategies required to earn enduring client loyalty. Andrew is the author of the newly published All for One: 10 Strategies for Building Trusted Client Partnerships (John Wiley & Sons) as well as the business bestsellers Clients for Life and Making Rain. He has also written over 75 articles on building long-term relationships, and contributed chapters to four books on leadership, strategy, and marketing. His clients include many of the world’s leading services firms such as Booz Allen Hamilton, Bain & Company, Ernst & Young, Fulbright & Jaworski, Citigroup, Towers Perrin, and Cognizant. He can be reached at www.andrewsobel.com.
Check out Andrew’s new book, All for One: 10 Strategies for Building Trusted Client Partnerships at www.andrewsobel.com.
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Presenter: Andrew Sobel
This webinar was broadcast on May 28, 2009.
Duration: 90 minutes, including a 30 minute question and answer session.
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