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Home  /  Marketing Planning Articles

Marketing Planning Articles

Marketing Magic: Build Trust with Your Prospects before You Even Meet
By Mike Schultz

Marketing Strategy, Planning, and Budgeting Guide for Professional Services
By RainToday Research

Make More Money: How You Can Create New Revenue Streams with Your Firm's Intellectual Capital
By Erica Stritch

The Art in Marketing Strategy - Creativity vs. Memory: The Tools Of Marketing Aren't The Strategy
By Bruce W. Marcus

Cookie-Cutter Marketing Strategies Don't Work: 3 Vital Questions You Need to Craft Your Own
By Erica Stritch

Down Economy? Sell Your Way Out
By Alan Weiss

Coldhearted or Too Charitable? Developing a Firm Giving Policy and Its Marketing Effects
By Bruce W. Marcus

Overlooked New Business: Marketing to Your Clients' Customers and Suppliers
By Michael W. McLaughlin, Contributing Editor

10 Best Practices for Creating a Strategic Marketing Plan
By Janet Ellen Raasch

Better Results, Less Effort: Taking a Day to Leverage Your Expertise
By Jill Konrath

Are Your Marketing Offers Served A-la-Carte or Prix Fixe?
By Erica Stritch

Internal Marketing: A Powerful Recruitment, Retention and Profitability Tool
By Art Kuesel and Tim Noworyta

6 Keys to a Terrible Professional Services Marketing Strategy (Part I)
By Mike Schultz, Publisher

6 Keys to a Terrible Professional Services Marketing Strategy (Part II)
By Mike Schultz

3 Ways to Handle the Crunch of a Tough Economy
By Mike Schultz, Publisher

6 Steps for Creating a Marketing Plan that Works Best for You
By C.J. Hayden, Contributing Editor

Good News, Bad News: How Firms Can Maximize Their Media Relations
By Janet Ellen Raasch

Big Thinking in Tough Times: A Peek Inside LSSO RainDance 2008
By Rachel Hayes

The 7 Sins of Professional Services Marketing (And How to Avoid Them)
By John Doerr, Contributing Editor

Marketing Planning and Budgeting Excel Template
By RainToday Research

Rallying Your Prospects With A Marketing Manifesto
By Vickie Sullivan, Contributing Editor

An Introduction To Blogs: The Latest E-Marketing Tool And What You Should Consider
By Marsha Leest

Why The Heck Do You Have A Website Anyway?
By Scottie Claiborne

Website Traffic Is Not Enough
By Richard Lozano

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