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Cut 'Em Off at the Impasse: Winning Against an Equal OpponentBy Bruce W. Marcus Embrace Your Brand: Lessons from a Brand Promise Gone Wrong at the Bubble RoomBy Erica Stritch Are You Selling Blind? 7 Keys to Understanding the Full Value of Your ServicesBy Don Linder Beating the Crowd: How Your Brand Gets You Early Access to Prospective Clients (Part I)By Randy Shattuck Quit Bellyaching About Being a CommodityBy RainToday.com Research Team Giving Your 'Effective' Value Proposition An Acid TestBy Reed K. Holden, D.B.A. Escaping the Professional Services Commodity TrapBy Reed K. Holden, D.B.A.