Is Cheap the New Chic? How to Decide If Mass Marketing Is Right for YouBy Vickie Sullivan Embrace Your Brand: Lessons from a Brand Promise Gone Wrong at the Bubble RoomBy Erica Stritch Beating the Crowd: How Your Brand Gets You Early Access to Prospective Clients (Part I)By Randy Shattuck 6 Lessons for Making Your Brand Work with the B-to-B Buying CycleBy Randy Shattuck Books That Create Bandwagons: Branding Lessons From The Best-SellersBy Vickie K. Sullivan, Contributing Editor
