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Home  /  Brand Implementation Articles

Brand Implementation Articles

Is Cheap the New Chic? How to Decide If Mass Marketing Is Right for You
By Vickie Sullivan

Embrace Your Brand: Lessons from a Brand Promise Gone Wrong at the Bubble Room
By Erica Stritch

Beating the Crowd: How Your Brand Gets You Early Access to Prospective Clients (Part I)
By Randy Shattuck

6 Lessons for Making Your Brand Work with the B-to-B Buying Cycle
By Randy Shattuck

Books That Create Bandwagons: Branding Lessons From The Best-Sellers
By Vickie K. Sullivan, Contributing Editor

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