6 Steps to Building a Performance Benchmarking PropositionBy Paul Collins Strengthen Your Value Proposition with Performance BenchmarkingBy Paul Collins How to Create Strong Value Propositions that Lead to SalesBy Jill Konrath Avoid Cattle-Call Marketing if You Want to Attract ClientsBy Michael W. McLaughiln When Clients Have No Budget: 18 Strategies to Get FundedBy Andrew Sobel Giving Clients the Direction They Need in a RecessionBy Alan Weiss The Great Myth of Sales: Why Logic and Value Propositions Matter Less Than You ThinkBy Charles H. Green 8 Tips for Building a Value Proposition that Sells in a RecessionBy Paul Collins Marketing Your Services vs. Marketing Your Value: A Tale of Two FirmsBy Erica Stritch Selling to the Bottom Line: How to Make Your Service a 'Got-to-Have' OfferBy C.J. Hayden How an IT Services Company Automated Its Marketing and Grew 20% Per Year Without Adding StaffBy Casey Hibbard The Art in Marketing Strategy - Creativity vs. Memory: The Tools Of Marketing Aren't The StrategyBy Bruce W. Marcus Lying to Get Past the Gatekeeper: 3 True Tales of Deception Your Firm Should Learn From (Part II)By Colleen Francis Buy Results, Not Hours: How One Law Firm Succeeds with Value-Based PricingBy RainToday.com Human See, Human Do: A Practical Marketing Lesson from the Science of PersuasionBy Mary Flaherty Are Your Marketing Offers Served A-la-Carte or Prix Fixe?By Erica Stritch How to Nail Your Networking IntroBy Scott Ginsberg Internal Marketing: A Powerful Recruitment, Retention and Profitability ToolBy Art Kuesel and Tim Noworyta Just Stop Selling, Okay?By Alan Weiss Keys to Connecting with Prospects in the Information AgeBy C.J. Hayden, Contributing Editor Keys for Creating Credible Positioning StatementsBy Jonathan Kranz Giving Your 'Effective' Value Proposition An Acid TestBy Reed K. Holden, D.B.A. Escaping The Professional Services Commodity TrapBy Reed K. Holden, D.B.A.
