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Home  /  Sales Approach Articles

Sales Approach Articles

The Only Thing Holding Your Business Back
By Robert Middleton

Sensitivity to Clients' Financial Position Helps Win More Sales
By Joseph Riden

Top Traits of Successful Salespeople
By Steve W. Martin

The Biggest Sales Lie in Business
By Kristin Zhivago

The Best Way to Start Selling to Large Companies
By Jill Konrath

The Costly Assumption Most Salespeople Make
By Dan McDade

Your Great Idea Won't Sell Itself
By Matt Drought

How You're Unknowingly Increasing Sales Risk
By Charles H. Green

10 Things You Must Know About C-Level Decision Makers
By Kelley Robertson

You Don't Need a Sales Technique. You Need Creative Ideas
By Michael W. McLaughiln

Never Ask a Prospect These Questions
By Andrew Sobel

Don't Be Seduced by the Allure of Hot Prospects
By Jill Konrath

How to Deal with Delusional Buyers Suffering from Sticker Shock
By Vickie K. Sullivan

How to Rise above Sales' Low-Trust Reputation
By Charles H. Green

Why Your Sales Are Struggling
By Matt Heinz

The Top 5 Sales Challenges You'll Face
By Michael W. McLaughiln

Tap the Power of 'Why' to Uncover Prospects' Challenges
By Mike Schultz and John Doerr

How to Make Yourself Irresistible to Crazy-Busy Customers
By Jill Konrath

Good Trust Leads to Good Business
By Charles H. Green

Terrible Sales Ideas We're Addicted To, Part 2
By Dan Waldschmidt

Sell to the 'Old Brain' and Increase Sales Results
By Colleen Stanley

Terrible Sales Ideas We're Addicted To
By Dan Waldschmidt

How to Grow Your Business by NOT Marketing
By Michael Stelzner

3 Ways to Ruin a Sales Meeting
By Jill Konrath

Your Bad Mood Is Affecting Sales
By Colleen Stanley

Fresh Sales Opportunities in Unusual Places
By Jill Konrath

Your Perceptions of Clients Are Probably No Where Near Reality
By Michael W. McLaughiln

What Really Makes People Buy?
By C.J. Hayden

Become a Master Storyteller and Win More Sales
By Harold "Bud" Boughton

One Game-Changing Strategy that Will Lead to New Clients
By Jill Konrath

You Know Your Sales Process is Outdated When …
By Colleen Stanley

Be the Benchmark: How to Become the Buyer's Best Option
By Vickie K. Sullivan

How to Make More—and Better—Connections with Prospects
By Michael Port

The 8 Buyer Personas (and How to Sell to Them)
By Mike Schultz

How Attempts to Speed up the Sales Cycle Can Hurt Client Relationships
By Michael W. McLaughiln

Are You Making This Prospecting Mistake?
By Jill Konrath

When to Ditch the Elevator Speech and Take the Escalator or the Stairs
By Charles H. Green

Overcome Sales Challenges Using this 8-Step System
By Dave Kahle

Why Your Follow-Ups with Prospects Fail
By Wendy Weiss

Ease Your Prospects' Decision Making and Win More Sales
By Jill Konrath

The 10 Principles of Highly Successful Sellers
By Mike Schultz

10 Traits Buyers Seek in Sales Superstars
By Ken Thoreson

The Best Way to Sell to Time-Strapped Prospects
By Kendra Lee

What to Do When Clients Suffer from 'Frazzled Customer Syndrome'
By Jill Konrath

The #1 Factor to Increase Sales Results
By Colleen Stanley

Open Letter to Clients: Why You Should Drop the RFP
By Charles H. Green

Is Your Writing Driving Away Clients?
By Ernie Nicastro

Prospects Are People, Too
By C.J. Hayden

Selling Services to Law Firms: Are You Up to the Challenge?
By Allan Colman

Why Clients Don't Buy Your New Services
By Patrick K. Malone

Dangerous Lies Sales People Tell Themselves
By Colleen Francis

How to Make a Prospect Love You
By Alan Weiss

The Paradox of Selling: How to Sell Without Making Buyers Feel Sold
By Charles H. Green

5 Easy Ways to Get Prospects to Complete the Sales Circle
By Ron Smith

Beware of the Seduction of Low-Hanging Fruit
By Jill Konrath

Two Minds Are Better Than One: The Power of Team Selling
By Erica Stritch

My Best Sale: 4 Principles for Guiding Your Actions in Sales Conversations
By Charles H. Green

10 Sales Survival Lessons that Aren't "For the Birds"
By Alan Weiss

17 Trust-Based Tips for Selling in a Recession
By Charles H. Green

Knock 7 Times If You Want Me: Why You Need Patience and Persistence to Turn Prospects into Clients
By Erica Stritch

Keys to Improving Your Listening so You Can Hear What Your Prospects Have to Say
By Ardath Albee

3 Steps for Involving Everyone at Your Firm in the Sales Process
By Erica Stritch

Diagnosis Disaster: How to Stop Yourself from Solving the Wrong Client Problems
By Michael W. McLaughlin

Down Economy? Sell Your Way Out
By Alan Weiss

Lying to Get Past the Gatekeeper: 3 True Tales of Deception Your Firm Should Learn From (Part II)
By Colleen Francis

The Anatomy of a Sale: A Step-by-Step Review of One Success Story
By C.J. Hayden

You Had Me at Hello: 9 Ways to Quickly Gain Trust during the Sales Process
By Charles H. Green, Contributing Editor

Are You Selling Blind? 7 Keys to Understanding the Full Value of Your Services
By Don Linder

6 Keys for Planning Stellar Oral RFP Presentations
By Dave Alexander

Why Client Focus Can't Be About Profits
By Charles H. Green

Just Stop Selling, Okay?
By Alan Weiss

The Number One Strategy for Reaching Your Unreachable Sales Goals
By Jill Konrath, Contributing Editor

Sleep-Inducing Slides: 5 Simple Rules for Captivating Presentations
By Michael W. McLaughlin, Contributing Editor

Keys to Connecting with Prospects in the Information Age
By C.J. Hayden, Contributing Editor

Services Selling: 'I Didn't Raise You to Be a Salesman!'
By Mike Schultz, Publisher, and John Doerr, Contributing Editor

Reject Me, Please
By Alan Weiss, Contibuting Editor

3 Lessons from a Top-Performer's School of Hard Knocks
By Jill Konrath, Contributing Editor

Crisis of Confidence: The Need for More Self-Esteem Among Consultants
By Alan Weiss, Contributing Editor

Two Rainmaking Traps Smart, Hard-Working Professionals Fall Into
By Ford Harding

4 Things to Do When Clients Pressure You for Lower Fees
By Mike Schultz, Publisher

5 Critical Skills That Make a Salesperson a Professional
By Jeff Thull

Value For Time: 10 Keys To Having Worthwhile Conversations
By Andrew Sobel

What To Say About The Competition When Your Prospects Ask
By Charles H. Green, Contributing Editor

5 Keys To Understanding The Corporate Buyer
By C.J. Hayden, Contributing Editor

How We Sabotage Our Own Sales (And What to Do About It)
By Jeff Thull

The Best Word In B-to-B Transactions Is 'No' & Other Sales Tips
By Jim Camp

Into Thin Air: How to Prevent Hot Leads from Vanishing
By Jill Konrath, Contributing Editor

Are You Worthy Of Your Clients' Trust?
By Charles H. Green, Contributing Editor

The Three Roles Of The New Breed Of Business Developers
By Jonathan Farrington

'Getting It': Three Insights From Proven Rainmakers
By Ford Harding

Give The Client Some Help (To Help You Make The Sale)
By Alan Weiss, Contributing Editor

Selling By Doing And Not By Telling
By Charles H. Green, Contributing Editor

The 10 Commandments for Shortening Your Sales Cycle (Over Time)
By John Doerr, Contributing Editor

The $500 Conversation: Holding Sales Meetings Prospects Would Pay For
By Jill Konrath, Contributing Editor

How to Prevent 11th-Hour Negotiations
By Jeff Thull

News Flash: Killer Sales Disease Strikes!
By Jill Konrath, Contributing Editor

5 Essential Tips to Building Real Rapport with Clients & Prospects
By John Doerr, Contributing Editor

How Many People Should You Bring To The Next Marketing Pitch?
By Sara Holtz

When To Walk Away From A Proposal Request
By John Doerr, Contributing Editor

Listen To The Silence
By Alan Weiss, Contributing Editor

Understanding the Three Traps of Conventional Selling
By Jeff Thull

Stop Being So Nice... It's Not What Prospects Are Looking For
By Jill Konrath, Contributing Editor

Stop Trying To Close The Sale
By Charles H. Green, Contributing Editor

Stop Selling And Start Serving
By C.J. Hayden

Service Provider Or Business Partner: Which Are You?
By Karen L. Compton

Unseating An Incumbent Provider
By Michael W. McLaughlin, Contributing Editor

Inviting Prospects In: How to Provide Value and Build Trust in the Sales Cycle
By Michael Port

How to Communicate the Value of Your Services
By John Doerr, Contributing Editor

Entering The Federal Market Rainstorm: Does It Make Sense For Your Firm?
By Dave Alexander

Passing The "Tell Me More" Test
By Jill Konrath, Contributing Editor

Selling Consulting Services: How To Land Your First Client
By Michael W. McLaughlin, Contributing Editor

Telling Ain't Selling: Learning To Sell The Right Way
By Abhay Padgaonkar

Selling With Salad In Your Hair: A True Story
By Steve Waterhouse

Preventing And Reviving The "Silent Prospect": What Every Service Provider Should Know
By Tim Adams

How To Prevent "Unpaid Consulting": Timely Advice For Today's Service Providers
By Jeff Thull

Don’t Treat Clients Like Competitors! The Four Principles Of Trust-Based Selling
By Charles H. Green

An Insider's Guide To Selling To Government (Part Two)
By Cal Harrison

Most Common Mistakes Professionals Make When Selling
By RainToday Research

Hidden Advice In American Film For Selling Professional Services
By Mike Schultz

Marketing And Selling Professional Services Requires Reducing The Decision-Making Risk
By ArLyne M. Diamond, Ph.D.

The Keys To Buying Motivation
By Mark Dembo

Smoothing The Transition From Business Developer To Trusted Advisor
By Mike Schultz

Selling The Dr. Seuss Way
By Kelley Robertson

Rules for Rainmakers
By Michael W. McLaughlin

Managing Risk In The Business Development Process
By Nicholas T. Miller

Gentle Rain: Cultivating Relationships
By Mark Satterfield

Gentle Rain: Initiating The Process
By Mark Satterfield

Gentle Rain: Gain Traction with New Prospective Clients
By Mark Satterfield

Leave the Self-Absorption At Home
By Alan Weiss

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