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Home  /  Public Relations Articles

Public Relations Articles

The Ten Commandments of Great PR - Rules #1-5
By Dick Pirozzolo

The Ten Commandments of Great PR - Rules #6-10
By Dick Pirozzolo

Good Consultants with Bad Reputations? How to Leave Clients Satisfied with Your Quality Work
By Fiona Czerniawska

Coldhearted or Too Charitable? Developing a Firm Giving Policy and Its Marketing Effects
By Bruce W. Marcus

Using the New Rules of Journalism to Craft Effective Press Releases
By Bruce W. Marcus

Why So Many PR Practitioners Do PR Badly
By Bruce W. Marcus

Good News, Bad News: How Firms Can Maximize Their Media Relations
By Janet Ellen Raasch

11 Lessons Learned from Podcasting
By Brian Carroll

Using Blogs To Attract Attention (Without Having Your Own)
By Elge Premeau

Shaping How The Media Portrays You
By C.J. Hayden, Contributing Editor

Reaching Buyers Directly: The New Rules Of News Releases
By David Meerman Scott

Escaping From The PR Dark Ages
By Bruce W. Marcus, Contributing Editor

Lead Generation Insight 4: Integrate Your Tactics!
By RainToday Research

Who's Blogging, Who's Not: The Future Of Lead Generation
By RainToday.com Research

Dealing With The Press: No Matter What I Say They Get It Wrong
By Bruce W. Marcus, Contributing Editor

A Few Simple Strategies For Attracting Media Attention
By C.J. Hayden, Contributing Editor

"Be Nice To The Journalists": When To Break The Rules Of PR
By Bruce W. Marcus, Contributing Editor

It's Not Too Late To Start Blogging (But It Will Be Soon): A Perspective From Law
By Larry Bodine

How To Create An Online Media Room Prospects And Journalists Will Love
By David Meerman Scott

Article PR Headlines: The Reader Is Secondary
By Glenn Murray

Why Today’s Service Providers Need RSS, Blogs, And Podcasts: A Perspective From Law
By Janet Ellen Raasch

If You Could Have Only One Tool In Your Kit: Articles As A Selling Tool
By Bruce W. Marcus

Stick With Me, You'll Get To Hollywood: Surviving In The PR Agency Game (Part Two)
By Bruce W. Marcus

Stick With Me, You'll Get To Hollywood: Surviving In The PR Agency Game (Part One)
By Bruce W. Marcus

A Professional's Guide to Successful Trade Coverage
By Jim Schakenbach

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