Publishing content is essential to growing business. The challenge is consistently producing quality content that buyers want, as well as finding time to create the content. These three tips from Michael W. McLaughlin help you handle both.
A key part of retaining customers is to make sure they stay on your email list. In a company's enthusiasm to promote its products and services, however, they might be doing things to alienate customers. To make sure your customers don't unsubscribe from your list, follow these eight strategies.
Firms new to federal contracting are often at a significant disadvantage when competing against established firms. There's one factor, however, that can provide important insight and give them a leg up: employee satisfaction with in the government agency.
Sales letters aren't the magic bullets people think they are. You will have more success if you network, build referrals, and become known as an expert. Activities like those build your credibility and help you establish connections.
For firms that want state and local government work, it can be more challenging breaking into that sector than it is to secure a contract with the federal government.
When you know how to use LinkedIn, it becomes a powerful sales and lead generation tool. Listen as Kevin Knebl explains how to use the social media network to prospect for new customers, as well as attract buyers to you.
Making sure sales teams receive qualified leads can be a challenge. The problem can be alleviated if marketing teams take these three steps in their online marketing campaigns: focus on measurable objectives, focus on the customer, and monetize engagement with prospects. Listen as Scott Armstrong discusses each of those, as well as explains what to include in an online marketing program.
Text messaging, formally known as SMS (short message service), is the preferred method of communication among the younger generation. But it is not limited to that demographic. My 75-year-old mother-in-law communicates daily with her grandchildren by text. Even my technology Neanderthal husband has learned how to text. It is an easy, succinct, 160-character way to communicate with others.
It is normal to worry. Everyone does. The trick to staying happy, balanced, positive, and upbeat is learning to control your head and manage what you worry about. In this members only Q&A Coaching Call, RAIN Group President John Doerr discusses a powerful way to control your attitude and use it as a framework to better understand your prospects.
Some people seem to be natural-born sellers. They can walk into a room, strike up a conversation with anyone, and sell them anything.
Then there are those who never thought they'd be involved in sales, who struggle with marketing their services and having conversations with prospects. Often they lack confidence, are wary of talking about how they help clients, and back down when buyers push back on price. If they had their druthers, they'd simply do their work and people would find them and hire them. Unfortunately, it isn't that simple.
What's a value proposition—and why is it important? It's a clear statement of the tangible business value that companies get from using your product or service. It's the outcome of using your offering—not what your offering is.
You can't assume because you do good work that clients are going to find you and hire you. You need a marketing system that will work for you seven days a week, consistently generating new leads and nurturing those leads. Listen as Mark Satterfield, author of The One Week Marketing Plan, discusses how to create a system in just five days that does that, as well as builds trust and credibility.
While sitting in an airport waiting for my plane to arrive, I struck up a conversation with the young man sitting next to me. He was wearing a nice suit, carrying a laptop, and appeared to be traveling on business, so I asked him if he happened to be traveling to the same business event that I was. He wasn't headed to the same place, but we ended up having a very interesting conversation about sales.
Every few months, my dentist sends me one of those prepackaged email newsletters. You know—the kind you can buy already written and designed. All you have to do is slap your name on it, and send it out to an email list.
Once upon a time—and not long ago—we in the sales world had firm control over what we wanted buyers to see. They received access to information about our services when and how we chose to provide it to them. We did it via meetings, phone calls, websites, brochures, and tradeshows. As a result, we controlled the sales process.
Don't make the same mistake many sellers make when it comes to using email as a sales tool. Before you send a single email, understand how to optimize your sales process for the buyer's buying process.
With all of the social media platforms out there, how do you decide which are right for you? How can you use social networking to help build, maintain, and enhance relationships with prospects and clients? This guide, updated for 2014, will help you answer those questions. Not only do you get an analysis of the best tools for professional services firms, but you get advice for implementing them and examples of how firms use them to grow their business.
You know the benefits companies achieve from doing content marketing—viral videos, jumps in website traffic, increased number of leads. None of those can be achieved, however, if you don’t follow a few basic rules of content marketing. Listen as Joe Pulizzi, founder of the Content Marketing Institute, explains what those are, as well as discusses content marketing trends you should be aware of.
Picture this: you just made the decision to add speaking at events to your marketing mix to help you get in front of your ideal prospects. You land your first gig. You are thrilled because you have your first real shot at presenting to a room filled with your ideal prospects.
When it comes to marketing and sales—in particular, cold calling—one of the most attractive modern opportunities has to be the culture of connectivity. Why? Because everyone, it seems, is online. You have a world of digitized sales opportunities right at your fingertips.